Taylor Swift / Reputation

reputation

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. One of the leading contemporary recording artists, she is known for narrative songs about her personal life, which have received widespread media coverage.

Born and raised in Pennsylvania, Swift moved to Nashville, Tennessee at the age of 14 to pursue a career in country music. She signed with the label Big Machine Records and became the youngest artist ever signed by the Sony/ATV Music publishing house. Her self-titled debut album in 2006 peaked at number five on the Billboard 200 and spent the most weeks on the chart in the 2000s. The album’s third single, “Our Song“, made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart. Swift’s second album, Fearless, was released in 2008. Buoyed by the success of pop crossover singles “Love Story” and “You Belong with Me“, Fearless became the best-selling album of 2009 in the United States. The album won four Grammy Awards, with Swift becoming the youngest Album of the Year winner.

Swift was the sole writer of her 2010 album, Speak Now. It debuted at number one in the United States and the single “Mean” won two Grammy Awards. Her fourth album, Red (2012), yielded the successful singles “We Are Never Ever Getting Back Together” and “I Knew You Were Trouble“. With her fifth album, the pop-focused 1989 (2014), she became the first act to have three albums sell a million copies within one week in the United States. Its singles “Shake It Off“, “Blank Space“, and “Bad Blood” reached number one in the US, Australia, and Canada. The album received three Grammy Awards, and Swift became the first woman and fifth act overall to win Album of the Year twice. The 2015 concert tour for 1989 became one of the highest-grossing of the decade. Swift’s sixth album, Reputation (2017) and its lead single “Look What You Made Me Do” topped the UK and US charts.

As a songwriter, Swift has received awards from the Nashville Songwriters Association and the Songwriters Hall of Fame, and was included in Rolling Stone‘s 100 Greatest Songwriters of All Time in 2015. She is also the recipient of 10 Grammy Awards, five Guinness World Records, one Emmy Award, 21 Billboard Music Awards, 12 Country Music Association Awards, eight Academy of Country Music Awards, and one Brit Award. Swift is one of the best-selling music artists of all time, having sold more than 40 million albums—including 27.8 million in the US—and 130 million single downloads. She has appeared in Time‘s 100 most influential people in the world (2010 and 2015), Forbes top-earning women in music (2011–2015), Forbes 100 most powerful women (2015), and Forbes Celebrity 100(2016). She was the youngest woman to be included in the third of these, ranked first in Celebrity 100 and was named Time Person of the Year in 2017 as part of the “Silence Breakers”.

Reputation (stylized as reputation) is the sixth studio album by American singer-songwriter Taylor Swift. It was released on November 10, 2017, through Big Machine Records. The record was primarily produced by Jack AntonoffMax MartinShellback and Swift herself, who also serves as the executive producer. Featured artists included on the album are English singer-songwriter Ed Sheeran and American rapper Future.

The album has topped the charts in Australia, Austria, Belgium, Canada, Ireland, the Netherlands, New Zealand, Norway, Scotland, Switzerland, the United Kingdom, and the United States. According to Nielsen SoundScanReputation sold 1.216 million copies in the US during its first week, becoming 2017’s best-selling album in the country, and 2 million copies worldwide.

The Analysis—-

….Ready For It?—-Far gone is the Country Star of long ago…lol. This track is a BANGER…..full of staccato bass lines and hyper kinetic dance floor music that makes you almost want to scream. The magic is the melody line that runs through the song…it never disappears despite the musical changes…it is always there. This is a bit poppy lyrically….but it does suck you in.

End Game [featuring Ed Sheeran & Future]—-Classic sounding Taylor at the onset of this track quickly gives way to the more aggressive sound that covers most of this release. Future delivers line after line of catchy sentences that fit the music perfectly. Swift has an almost venom to her vocal delivery…Sheeran delivers his lines that are pleasant…but the real star of the show really is Swift…who displays her musical advancement in leaps and bounds. A true single if I have ever heard one…this is great.

I Did Something Bad—-As the third song is introduced…I find myself thinking that this all suffers from a slight ‘sameness’ in the sound. Every song seems to be a bot to familiar. The chorus of this song….well…it kind of blows me away…I’m amazed at the growth and the ability to step out of one’s skin. This is catchy as hell….the chorus is addictive. I did not want to like this….but you know how that goes.

Don’t Blame Me—-A slight bluesy feel to this track…a nice change. Swift delivers a vocal that is almost lazy..or at least more relaxed and less driven. The chorus opens up and smacks you in the forehead with a catchy melody you can’t get away from….this is pleasant…addictive and an easy listen. I like this. Took me to Church!!!!

Delicate—-I hate all this vocodor shit…but it works nicely hear. Swift manages to fit so any words in one sentence…I wonder how she manages to do this. There is very little music that is produced these days that actually falls in the realm of POP MUSIC…..but this is pretty successful in that aspect. This is accessible and easy to digest. I love the entire mood of the song.

Look What You Made Me Do—-Returning to the ‘banger’ feel of a few earlier tracks, this was indeed a Swift no one was prepared to hear….but here it is. The song is very aggressive musically and in vocal delivery. there is a nice underlying anger that makes you shake you head and say WHAT? This is nice….the remixes are phenomenal…..truly a change. This track has so many underlying messages…..

So It Goes….—–Magically mixing the sound of the release with perfect song placement, this is a fantastic jerk in sound and delivery. The chorus of this song is literally magical…the music swirls OVER the top of your head…transporting you into an energy that crashes all around you when the chorus smacks you again. This is single material as well….this is a fantastic, well constructed song that literally soars.

Gorgeous—-Vocally static and sounding a bit angry, swift never ceases to surprise me with her growth and ability to move from one feel to the other. This song…sounds a bit angry and full of venom…but is delivered in a nice syrup sweet way….this is really nice.

Getaway Car—-The return of slight vocodor vocal……but Swift still delivers a vocal that is so damn accessible. The whole damn chorus smacks you in the face and makes you forget about everything else you have heard. There is a recipe here that works some kind of magic in your brain that makes you dissolve into some kind of pop music puddle you can’t get out of…..truly magical.

King Of My Heart—-Sedate and wonderfully understated for the first bar….the music explodes in a staccato style that fits the mood of the song…but seems confused to me. Where is this track going? The swings of musical delivers sound un organized to me…a slight falter…but sure…the chorus saves everything….the recipe of a great pop artist.

Dancing With Our Hands Tied—-Everything seems to build slowly…..Swift enters with her vocal….it is surprisingly un accessible to my ears….but line after line, the song builds…and then you get the magical chorus that is in every Swift song….but it does not dig out the dirt….this just seems OK to me….nothing shiny here…..

Dress—-A bit of a haunting sound introduces this track…..Swift sounds angry and a bit dis-embodied as she delivers her vocal. The higher tone….with the music is interesting. There is a bit of a lag here….the magic catchy hooks are gone…but it is listenable….because there is a musical melody line that catches your attention….

This Is Why We Can’t Have Nice Things—-Returning to that present static vocal style that ushers in a banger style song, I’m surprised until the chorus kicks in….this literally threatens me with the ability to live in my brain even though I say NO…..there is magic in this production…..they knew what they were doing!

Call It What You Want—-Hmm……things are surprisingly sedate at the onset here. I still get amazed at how many words Swift can fit in one sentence…..it is a clear indication she understands music. The song….full of lyrics that are full of a bit of venom and anger……does not really catch for me…I keep waiting for that special something….but it never appears…….this is a bit flat for me.

New Year’s Day—-Ending the release with a slight down tempo track, this is the Swift that the tweeners love….full of emotion….sad words and laments of romance……for me not too substantial……sorry

**** out of 5

 

 

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